Xiangxi releases excellent tourism products

The excellent tourism product collection activity came to an end in Qianzhou Ancient Town of Jishou City on October 10.

25 products such as double-sided three-dimensional Miao embroidery ornament series and bamboo weaving ornament series were selected based on product design creativity, regional cultural characteristics, craftsmanship, marketability, practicality, and demonstration. They will be promoted in the Xiangxi Intangible Cultural Heritage Flagship Store. Besides, a seminar was also held, at which ten cultural and tourism experts had a discussion about the brand building, product design improvement, and cultural and creative design promotion of tourism product enterprises.

This activity aimed to collect a batch of excellent tourism products with Xiangxi characteristics and cultivate a group of branded cultural and creative enterprises to enhance the competitiveness of Xiangxi’s cultural and tourism industry.


Chinese source: voc.com.cn